Our Privacy Policy

Online Privacy Notice

 Effective Date: September 7, 2021

Thank you for visiting www.liftbrands.com (this “Site”), which is owned by Lift Brands, Inc., or one of its wholly owned subsidiaries, Snap Fitness, Inc., Health Fran, LLC, GoFit LLC, or Wholesale Fitness Supply (“Lift Brands,” “we,” “us,” or “our”).

This online privacy notice (this “Notice”) describes the information we collect from or about you through this website. It also describes how we use and share that information and some of the steps we take to protect your privacy.

 Scope of This Notice

This Notice applies only to information collected through Lift Brands’ sites. It does not apply to third-party sites. It also does not apply to information collected through other channels, such as over the phone or in person.

Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.

Your Consent

Please take a few minutes to review this Notice before using this Site. By using this Site, you are consenting to the collection, use and disclosure of your information as set forth in this Notice. If you do not agree to be bound by this Notice, you should not access or use this Site.

This Notice is Part of Our Terms of Use

This Notice is part of the that govern your use of this Site and by using the Site you agree to be bound by the Terms of Use, including this Notice. A link to our Terms of Use is provided at the bottom of each page of this Site.

Data Transfers, Storage and Processing Globally

We are a global company and may transfer your personal information to Lift Brands subsidiaries or third parties in global locations for the purposes described in this Notice. We will take reasonable steps to safeguard your personal information whenever your personal information is transferred, stored or processed by us. These steps may include implementing standard contractual clauses where required by local law, obtaining your consent, or other lawful means of transferring personal information.


Categories of Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). We have collected the following categories of personal information from consumers within the last twelve (12) months:


Examples (we may or may not collect all the information used as an example)


A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.


B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.


C. Protected classification characteristics under California or federal law.

Age, ethnicity, citizenship, religion or creed, marital status, physical illness, mental illness or disabilities, gender, veteran status.


D. Commercial information.

Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.


E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.


G. Geolocation data.

Physical location or movements.


H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


I. Professional or employment-related information.

Current or past job history or performance evaluations. Applies to our current or past employees only.


J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


K. Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.



We disclose your personal information for a business purpose to the following categories of third parties:


  • Our affiliates.
  • Our Franchisees.
  • Service providers.
  • As part of a Business Transfer, to successor organizations.
  • To law enforcement, courts or other regulatory body subject to a court order or a subpoena or summons.
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.


 Sources of Information We Collect

Information You Manually Provide. Lift Brands collects the information you manually provide (including but not limited to using your keyboard, mouse, or touchpad) when you use this Site. For example, we collect the information you provide when you sign up for a trial membership, express interest in owning a franchise, register for an event, make a purchase, apply for a job, enter a competition, engage in an online chat, or otherwise interact with this Site. Some of the information you manually provide may be personal data such as your name, date of birth, contact information, bank details and other payment information, photograph, height and weight, or sensitive personal data such as basic health information relating to your fitness to undertake physical activity. In the limited cases where we do seek to collect sensitive personal data, we will do so in accordance with local data privacy law requirements. If you choose to provide us with unsolicited sensitive personal data, you consent to our using of such data, subject to applicable local law.

Information from Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.

Information from your Browser or Device. Lift Brands collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.

We use information from your web browser and device in the aggregate to help us improve this Site and make it more compatible with the technology used by our visitors. We also may combine it with other information to identify you. We may also review our server logs for security purposes—for example, to detect intrusions into our network—and we might share our server logs, which contain visitors’ IP addresses, with the appropriate investigative authorities who could use that information to trace and identify you.

Cameras. We may use cameras in or around our clubs or gyms for operational purposes, fraud detection or security. Notices of cameras will be posted where required by applicable law.

Information Collected by Cookies and Other Technologies.

A “cookie” is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie. We use cookies and other technologies to collect information and support certain features of this Site. For example, we may use these technologies to:


  • collect information about the ways visitors use this Site—which pages they visit, which links they use, and how long they stay on each page;
  • support the features and functionality of this Site—for example, to save you the trouble of re-entering information already in our database or to prompt the settings you established on previous visits;
  • personalize your experience when you use this Site; and
  • improve our marketing efforts, including through use of targeted advertising.


The information we collect using cookies and similar technologies may in and of itself personally identify you and we may link it to personal data that you provide (please see our Privacy Policy here). The information we collect may depend on your browser settings.


If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all of the functionality of this Site if your browser rejects our cookies. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org which includes information on how to manage your settings for the major browser providers.


Information About Third-Party Cookies


In addition to the cookies Lift Brands delivers to your computer or mobile device through this Site, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, click here.


Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across non-affiliated websites and/or delivering targeted advertisements either on this Site or on other websites. We do not have control over the cookies used by these other third parties.


You have choices about the collection of information by third parties on our Sites. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here. Please note that the Add-on does not prevent information from being sent to Lift Brands.


In addition, if you would like to opt-out of having interest-based information collected by certain entities during your visits to this Site or other websites, please click here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes. It may be that some of the third parties that collect interest-based information on this Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies.


How We Use Information Collected Through This Site

 Generally, we use the information we collect through this Site: 

  • to provide the information, products and services you request;
  • to register you as a new member or trial member;
  • to process and deliver services, products, and benefits connected to your membership including managing payments, fees, and charges, collecting and recovering money owed to us, providing you with products related to your membership, and providing you with personal training services;
  • to manage our relationship with you, which will include contacting you as necessary to perform our obligations under the membership contract with you, notifying you about changes to our terms or Notice, responding to your inquiries, including responding to complaints and attempting to resolve them, and inviting you to provide feedback;
  • for security, credit or fraud prevention purposes;
  • to provide you with effective customer service;
  • to provide you with a personalized experience when you use this Site;
  • to contact you with information and notices related to your use of this Site;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • to enable you to participate in a prize draw, competition, or complete a survey;
  • to invite you to participate in surveys and provide feedback to us or to make suggestions and recommendations to you about goods or services that may be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • to better understand your needs and interests;
  • to use data analytics to improve the content, functionality and usability of this Site;
  • to improve our products and services;
  • to improve our marketing and promotional efforts; and
  • for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.

Please see below for information about the choices you have about the ways we use your information.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose the information you provide on or through this Site. We strive to provide choices to you at a meaningful time and in a meaningful place. This Notice describes some of your other choices, such as your choice to opt out of receiving “cookies” that are not strictly necessary.

Previously Expressed Preferences. You may change previously expressed preferences regarding how we use information you provide on or through this Site. For example, if you have provided your contact information and receive periodic emails from us, you may decide to stop receiving those emails by clicking the “unsubscribe” link in an email’s footer. You may be able to change other preferences through an account you create on this Site. Otherwise, please contact us by emailing privacy@liftbrands.com or by using the postal address provided in this Notice.

Unsubscribing. You can ask us or third parties to stop sending you marketing messages at any time by logging into the Site and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out or unsubscribe links on any marketing message sent to you or by contacting us at any time. Where you unsubscribe from marketing messages, this will not apply to any non-marketing communications, for example: registration as a member, any product purchase, product/service experience or other transactions.

Do Not Track Mechanisms. Your browser may deliver a “Do-Not-Track (‘DNT’) signal” to this Site. Because of the changing state of technology and indecision within the technology and marketing industries regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

How to Access, Correct, or Delete Your Information

You may have the right to request access to your Personal Information or to request to correct or delete it depending on the laws in your jurisdiction. If you have created a profile on one of the Certified Entities’ websites, you may be able to access, correct, or delete your Personal Information through your account settings. Otherwise, you may need our help.

Please contact us by emailing privacy@liftbrands.com or by using the postal address provided in this Notice. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law (if any). We may ask you for additional information to verify your identity. In most cases, we will provide access or correct any inaccurate information you discover or delete information at your request. In some cases, however, we may limit or deny your request if it is unreasonable and/or the law permits or requires us to do so or if we are unable to verify your identity.

Steps We Take to Safeguard your Information

We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of personal information you submit on or through this Site. For example, when collecting credit card information for online purchases, we offer secured-service transactions that encrypt your information in transit to protect against others intercepting or misusing it. Unfortunately, no website, server or database is completely secure or “hack proof.” We therefore cannot guarantee that your personal information will not be disclosed, misused or lost by accident or by the unauthorized acts of others. Further, we cannot control dissemination of personal information you post on or through this Site using any social networking tools we may provide, and you should have no expectation of privacy as to anything you post publicly.

How We Share Information with Others

With Third–Party Vendors. Lift Brands shares information collected through this Site with third-party vendors who act on our behalf. For example, we may use third-party vendors to design and operate this Site; to conduct surveys; and to help us with our promotional efforts. These third-party vendors may need information about you to perform their obligations. However, they are required by contract to keep your information confidential and may use it only to provide services on our behalf. 

Within the Lift Brands Corporate Family. The owner and operator of this Site (Lift Brands, Inc., or one of its wholly owned subsidiaries) may share information collected through this Site with other companies in the Lift Brands corporate structure. Where permitted by law, these companies may use your information for their own marketing purposes and in a manner otherwise consistent with this Notice. 

With our Franchisees. Lift Brands may share information collected through this Site with the owner of any one of our locations that you have used or in which you have expressed interest. Our franchisees are required by contract to keep your information confidential and they may use this information only in accordance with the terms of the contract. 

In Aggregate or De-Identified Form. We use information collected through this Site to create a compiled, aggregate view of usage patterns. We may share aggregate information with third parties, so we and they can better understand our user base. We may also share with third parties information about how particular individuals use this Site, but only on a de-identified basis (“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the usage patterns of a particular Site user, as opposed to Site users collectively. We may provide basic demographic information (gender and age) in conjunction with providing Individualized Data. Third parties typically use this information for analytical purposes and to market their own products and services. 

As Part of a Business Transfer. Your information may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization if we merge with or are acquired by another organization, or if we liquidate our assets. If such a transfer occurs, the successor organization’s use of your information received from us will be subject to the Notice and the privacy preferences you have expressed to us as they were in effect at the time that we received the relevant information. 

To Comply with Laws and Protection of Our Rights and the Rights of Others. We may disclose your information when we, in our sole discretion, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. 

As Described in a Privacy Notice or Click-Through Agreement. We reserve the right to disclose your information as described in any privacy notice posted on this Site, or as described in any click-through agreement to which you have agreed.

 Children Under the Age of Sixteen

This Site is not intended for children or minors under the age of sixteen years without the permission of a parent or guardian. If you believe that a child has submitted personal data on or through this Site without the consent and supervision of a parent or guardian, please contact us using the information provided in this Notice so that we can take appropriate action. 

Links to Other Sites 

This Site may provide links to other websites operated by third parties, including in some cases our third-party vendors. Lift Brands does not control these websites and is not responsible for their data practices. Any information you provide to third parties on their websites is covered under their privacy and data collection policies and is not covered by this Notice. We urge you to review the privacy notice posted on any site you visit before using the site or providing any personal data.

 Social Media Features

Our website may include ways to interact and share using social media, such as “liking” with a “thumbs up/down” button, “share this” button or interactive programs that run on our Site “widgets”. These features may collect information such as your IP address or the page you are vising on our Site and may set cookies to enable the feature to function properly. Social media features can be hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the social media company providing the feature.

Additional Notices and Agreements

Privacy Notices. This Notice may be supplemented or amended from time to time by “privacy notices” posted on this Site. These privacy notices provide a level of detail that we cannot provide in this more general description of our privacy practices. For example, certain pages of this Site may contain privacy notices providing details about the information we collect on those pages, why we need that information, and choices you may have about the ways we use that information. 

Click-Through Agreements. When you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. In such cases, you may be asked to expressly consent to the special terms, for example, by checking a box or clicking on a button marked “I agree.” This type of agreement is known as a “click-through” agreement. If any of the terms of the click-through agreement are different than the terms of this Notice, the terms of the click-through agreement will supplement or amend this Notice, but only with respect to the matters governed by the “click-through agreement.” 

This Is a U.S.-Based Website

Lift Brands and its wholly owned subsidiaries are U.S. companies headquartered in the United States, and this Notice was drafted to comply with U.S. data protection laws. The data protection laws of the country in which you reside may be more restrictive than the data protection laws of the United States. BY USING THIS SITE, YOU ARE CONSENTING TO THE COLLECTION, USE, AND TRANSFER OF YOUR PERSONAL INFORMATION IN OR TO THE UNITED STATES OR TO ANY OTHER COUNTRY IN THE WORLD SUBJECT TO THE TERMS OF THIS NOTICE.

However, we endeavor to comply with the data protection laws of those countries for which we have established country-specific websites. If you reside in a country for which we have established a country-specific website, we encourage you to visit it and read the privacy Notice posted there. 

California Residents

If you are a California resident, you may have certain additional privacy rights. Please click on this link for the California Consumer Privacy Act Notice for more information.


Nevada Residents

If you are a Nevada resident, you have the right to request that Lift Brands not sell your personal information to third parties.  Please note that any disclosures of Nevada consumers’ Personal Information by us are not considered a “sale” under applicable law.

Rights for UK/EU Residents

For residents of the United Kingdom or the European Union where the Data Protection Act 2018 (UK) or the General Data Protection Regulation 2016/679 of the EU (GDPR) applies, you also have the right to restrict the processing of your personal data, object to processing of your personal data, object to the portability of your personal data, and to obtain erasure of your personal data, in each case in accordance with applicable data protection laws.  Please click on this link for the UK Privacy Notice for more information.

Note that references in this policy to “personal information” should be read as “personal data” for the purposes of the GDPR.

This Notice May Change

We are continually improving and adding to the features and functionality of this Site and the services we offer through this Site. As a result of these changes (or changes in the law), we may need to update or revise this Notice. Accordingly, we reserve the right to update or modify this Notice at any time, without prior notice, by posting the revised version of this Notice behind the link marked “Privacy Notice” at the bottom of each page of this Site. Your continued use of this Site after we have posted the revised Notice constitutes your agreement to be bound by the revised Notice. However, we will honor the terms that were in effect when we gathered data from you. 

For your convenience, whenever this Notice is changed, we will update the “effective date” at the top of this page. Be sure you check the effective date to see if this Notice has been revised since your last visit. 

You may access the current version of this Notice at any time by clicking the link marked “Privacy Notice” at the bottom of each page of this Site. 

Contact Us 

If you have any questions regarding this Privacy Notice, please contact us by e-mail at privacy@liftbrands.com or by mail at Lift Brands, Inc. 2411 Galpin Court, Suite 110, Chanhassen, MN, USA 55317.