Bridging the Fitness Gap
There’s never been a greater gap along geographic lines when it comes to access to fitness facilities. The rise of spinning studios and boutique gyms fill suburban and urban markets, leaving a gap for those in smaller, rural areas eager to get on their own fitness journey.
Let’s take a quick look at the current growth trends for fitness franchises and how we use that to our advantage at Snap Fitness:
The Gap in Rural Markets
Fitness studios tend to follow urban and suburban populations but are sorely underrepresented in rural areas. According to Bloomberg, rural markets, which are home to 21 percent of the U.S. population, only hold 12% of gym locations, creating a gap in the market for growth.
This leaves ample opportunity within the $32 billion health and fitness club industry with large areas of white space in regions nationwide.
The New Snap Fitness
At Snap Fitness, we’re breaking down the barriers that have prevented more than 80 percent of North Americans from joining gyms, with our strategic growth initiative to expand across the continent.
Fueled by our ‘for the feeling’ mantra, our strategic expansion will deepen our grasp on smaller, rural markets often missed by other large fitness brands, while establishing a new presence in suburban and urban areas with our updated branding and location design. With extensive opportunity backed by over 1 million members and 1,000 clubs around the globe, we launched our new prototype design nearly doubling the size of the original space.
The new design features 6,000 to 8,000 square feet, state-of-the-art cardio machines, improved weight lifting areas, a functional fitness zone, group class spaces, and access to personal trainers. All locations feature 24-hour, seven-day-a-week access for members to allow for convenience, access to the free member app, Snap App, and offer competitive pricing that doesn’t compromise sales and membership performance.
“The fact that we’ve architected a new, larger footprint, but think we can build it at a substantially lower cost than our competitors says a lot about what we can offer a franchise investor,” said Adam Biedenbender, the Vice President of U.S. and Canada Franchise Development at Lift Brands, parent company of Snap Fitness. “With competitive yet profitable membership pricing, a culture focused on positivity, mental and emotional health, plus a strong franchise support model, we have what it takes for explosive growth. We are in a new era for Snap Fitness expansion.”
Learn more about franchise opportunities with Snap Fitness.